Zombie

Media Math

Joe Bob Hester / @joebobhester

August 23, 2015

Fear the Walking Dead

the highest-rated series debut

on cable, ever.

10,130,000

Viewers 2+

live-plus-same-day DVR playback

6,300,000

Adults 18-49

live-plus-SD

6,300,000

Adults 25-54

live-plus-SD

$325,500

Average :30 | Upfront

$370,000

Average :30 | Scatter

get the data