In the Moment

Social Media Marketing in Real Time

Joe Bob Hester / @joebobhester

Oreo Super Bowl Teaser
Oreo Instagram
Oreo cookie this
Oreo Dunk cream this

Cream VS. Cookie

Oreo Dunk In The Dark Tweet
NBC Revolution on Facebook

What is a "Moment"?

Marketing in the Moment


  1. Dynamic Content

  2. Conversation management

  3. Real-time optimization

1. Dynamic Content

Creating Dynamic Content

Bruce Daisley, Director of Twitter UK


  • Plan for everyday marketing moments

  • Create a winning content calendar

  • Plan for the best scenarios

  • Prepare for the worst moments

  • Speed can be a key differentiator

2. Conversation management

#hitthewinner

3. Real-time optimization