Crisis Communication

Social Media's Role(s)

Joe Bob Hester / @joebobhester

Crisis Communication


News and information travel at the speed of light, and often with no governor of fact, fairness or reason.

- David Krejci, Weber Shandwick

This is not new.

November 22, 1963


1:38 p.m. United Press International news flash

FLASH

FLASH

KENNEDY SERIOUSLY WOUNDED

PERHAPS SERIOUSLY

PERHAPS FATALLY BY ASSASSINS BULLET.

Getting it wrong


Reporting that Texas Gov. John Connally was killed

(he was wounded but survived)


Reporting that VP Lyndon Johnson was wounded

(he wasn't)

Origins of a Crisis/Issue


82% within company

Feb. 18, 2013

Feb. 19, 2013

#gettngslizzerd

#HDgameday