Joe Bob Hester / @joebobhester
Reinforce position as authority/expert/researcher in advertising & marketing, and particularly in social media.
What do you want to accomplish, using social media, to achieve your personal branding goal?
Replace profile pics and update descriptive materials by October 18.
Develop social media calendar by October 18.
Increase Twitter followers from 9,739 to 11,000 by December 4.
Use auto scheduling to update 24/7 and repeat.
Average 3 per day by October 25.
Average 5 replies per day by October 25.
Achieve 65 or higher by December 4 (see previous objectives).
Develop, implement, and evaluate your own personal branding plan for social media over the remaining 8 weeks.
Branding Goal and Objectives: Oct. 11
Interim Progress Reports: 10/25, 11/8, 11/22
Final report: December 4
NOTE: All deadlines are 5:00 p.m. Please send PDF via email.