Personal Branding Project

JOMC 490 | Fall 2013

Joe Bob Hester / @joebobhester


Reinforce position as authority/expert/researcher in advertising & marketing, and particularly in social media.

S.M.A.R.T. Objectives

What do you want to accomplish, using social media, to achieve your personal branding goal?

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-Bound

1. Achieve Graphic Consistency

Replace profile pics and update descriptive materials by October 18.

2. Improve efficiency
& time management.

Develop social media calendar by October 18.

3. Improve ranking among "Top
Marketing Professors on Twitter"

Increase Twitter followers from 9,739 to 11,000 by December 4.

4. Tweet more often
and more consistently.

Use auto scheduling to update 24/7 and repeat.

5. Increase cross-posting.

Average 3 per day by October 25.

6. Increase conversation
/ engagement level.

Average 5 replies per day by October 25.

7. Increase Klout score

Achieve 65 or higher by December 4 (see previous objectives).

Your Turn

Develop, implement, and evaluate your own personal branding plan for social media over the remaining 8 weeks.


Branding Goal and Objectives: Oct. 11

Interim Progress Reports: 10/25, 11/8, 11/22

Final report: December 4

NOTE: All deadlines are 5:00 p.m. Please send PDF via email.