Networks 101

JOMC 490 | Fall 2013

Social Network Sites:

Definition, History,

and Scholarship

danah m. boyd & Nicole B. Ellison (1999)

Hester & Vargo (2013)

Web 2.0

Principles as developed by Tim O'Reilly and others

What Is Web 2.0?

Web 2.0

Core Competencies

Are social media "Web 2.0"?


not packaged software,

with cost-effective


Control over unique, hard-to-recreate data sources that get richer as more people use them

Trusting users

as co-developers


collective intelligence

Leveraging the long tail

through customer


Software above the level of a single device


user interfaces,

development models,

AND business models

Sheryl Sandberg

ANA 2011

Keynote Presentation

Quietly Audacious Pitch to ANA:

Put a Little Facebook

in Everything You Do


"Social by design"


"Facebook by design"

"We aren't arguing you shouldn't keep doing what you've been doing" in other media, Ms. Sandberg said. "But you should think about social as an absolutely fundamental ingredient."

For Next Time

SCMD 110: Setting Up Your Social Media Profiles

Best Practice Guide: Marketing on Facebook

"Mom, this is how Twitter works" by Jessica Hische