JOMC 490 | Fall 2013
Social Network Sites:
danah m. boyd & Nicole B. Ellison
Hester & Vargo (2013)
Principles as developed by Tim O'Reilly and others
What Is Web 2.0?
Are social media "Web 2.0"?
not packaged software,
Control over unique, hard-to-recreate data sources that get richer as more people use them
Leveraging the long tail
Software above the level of a single device
AND business models
Quietly Audacious Pitch to ANA:
Put a Little Facebook
in Everything You Do
"Social by design"
"Facebook by design"
"We aren't arguing you shouldn't keep doing what you've been doing" in other media, Ms. Sandberg said. "But you should think about social as an absolutely fundamental ingredient."
For Next Time
SCMD 110: Setting Up Your Social Media Profiles
Best Practice Guide: Marketing on Facebook
"Mom, this is how Twitter works" by Jessica Hische