JOMC 272.001

Advertising Media

As discussed in Chapter 17, Google's AdWords program is the largest Cost-Per-Click advertising program available.

Special Online Session

Your class assignment for Wednesday, October 14 is to complete the following "How to be successful with AdWords" guides. This assignment should be completed no later than 11:59 a.m. on Monday, October 19, 2015.


What you need to know about online marketing


Create a campaign that reaches new customers


Tracking and improving results


Notes


This material will be covered on the next exam.


Once you have completed all three guides, complete this form: