This course meets 12:30-1:45 p.m. on Tuesdays and Thursdays in Carroll 021.

Course Format

Regardless of the area of advertising you choose as a career, an understanding of the role of creative strategy in advertising is essential. In addition, there are certain skills that will improve your ability to not only create good advertising, but to work with creatives and evaluate creative executions. This course uses class meeting times to work on these skills.

NOTE: This course requires extensive time and effort outside of the classroom. On average, you should plan on at least 10 hours per week.

ACEJMC core values & competences

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) requires that, irrespective of their particular specialization, all graduates should be aware of certain core values and competencies. Learn more about them here:

This course focuses on the following core values and competencies:

Understanding concepts and applying theories in the use and presentation of images and information;

Thinking critically, creatively and independently;

Conducting research and evaluating information by methods appropriate to the communications professions in which they work;

Writing correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;

Critically evaluating their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;

Applying tools and technologies appropriate for the communications professions in which they work.